Privacy policy
Privacy Policy
Last updated: December 23, 2025
Pierce & Tell operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you with a curated shopping experience. Pierce & Tell is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described below.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies, relates to, or can reasonably be linked to you or another individual. Personal information does not include information that has been collected anonymously or de-identified.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:
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Contact details such as your name, billing address, shipping address, phone number, and email address
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Financial information such as payment card details, transaction details, form of payment, and payment confirmation (processed securely by third-party payment providers)
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Account information such as your username, password, preferences, and settings
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Transaction information including items viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled
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Communications including information you provide when contacting customer support
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Device information such as device type, browser, IP address, and unique identifiers
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Usage information relating to how and when you interact with or navigate the Services
Sources of Personal Information
We may collect personal information from the following sources:
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Directly from you, such as when you create an account, place an order, contact us, or otherwise provide information
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Automatically through the Services, including through cookies and similar technologies
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From service providers who process personal information on our behalf
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From partners or other third parties, where permitted by law
How We Use Your Personal Information
We may use your personal information for the following purposes:
Provide, Tailor, and Improve the Services
To process payments, fulfill orders, manage accounts, arrange shipping, facilitate returns and exchanges, send transactional notifications, enable reviews, remember preferences, and personalize your shopping experience.
Marketing and Advertising
To send promotional communications by email or text message and to display advertisements for our products on our Services or third-party platforms, based on your interactions with the Services. You may opt out of marketing communications at any time.
Security and Fraud Prevention
To authenticate accounts, secure transactions, detect and prevent fraudulent or unlawful activity, and protect the Services and users. You are responsible for maintaining the confidentiality of your account credentials.
Communicating With You
To respond to inquiries, provide customer support, and maintain our business relationship with you.
Legal and Compliance Purposes
To comply with applicable laws, respond to lawful requests, enforce our policies, resolve disputes, and protect our rights.
We process personal information in accordance with applicable Indian laws, including the Information Technology Act, 2000, and related data protection rules, as well as other applicable global privacy regulations.
How We Disclose Personal Information
We may disclose personal information in the following circumstances:
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To Shopify and service providers who support our Services, such as payment processors, fulfillment partners, analytics providers, and customer support vendors
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To marketing and advertising partners in accordance with their own privacy policies
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When you direct or consent to the disclosure of information
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To affiliates within our corporate group
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In connection with a business transaction, such as a merger or acquisition
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To comply with legal obligations, enforce policies, or protect the rights and safety of users and others
Relationship With Shopify
The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information submitted through the Services may be shared with Shopify and third-party service providers located in other countries.
Shopify may use personal information collected from interactions with our store and other merchants to provide enhanced features. In such cases, Shopify is responsible for processing personal information related to these features.
To learn more about how Shopify uses personal information, please review Shopify’s privacy policy at https://privacy.shopify.com.
Third-Party Websites and Links
The Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices, content, or security of third-party sites. We encourage you to review their privacy policies before providing any personal information.
Children’s Data
The Services are not intended for individuals under the age of 18, and we do not knowingly collect personal information from children. If a parent or guardian believes a child has provided personal information, they may contact us to request deletion.
Security and Retention of Your Information
We take reasonable measures to protect personal information; however, no system is completely secure. Information transmitted to us may not be secure while in transit.
We retain personal information only for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.
Your Rights and Choices
Depending on where you live, you may have the right to:
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Access personal information we hold about you
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Request deletion of personal information
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Correct inaccurate personal information
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Request a copy of your information or its transfer to another provider
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Opt out of marketing communications
You may exercise these rights by contacting us using the details below. We may verify your identity before processing requests and will respond as required by applicable law. We do not discriminate against individuals for exercising privacy rights.
Complaints
If you have concerns about how we process personal information, please contact us. Depending on your location, you may also have the right to lodge a complaint with a data protection authority.
International Transfers
Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we rely on recognized transfer mechanisms such as Standard Contractual Clauses to protect personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page, and the “Last updated” date will be revised accordingly.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at: